Creative Director, Art Director, Writer
In the spring of 2015 I was asked by a national marketing firm to submit creative against 11 other local and national advertising agency's for the production of a nation wide advertising campaign promoting the use of American energy. Below you will see the layouts, copy, graphic design elements and storyboards for two spots which won the competition.
The central theme in Finding Energy was to follow the travels of the Energy Explorer. This person was a 30's something scientist who possessed the attributes of a Millennial but would appeal to middle aged adults as well. We follow the Energy Explorer to the farthest reaches of the US as he experiences how Americans use energy and the places where the energy comes from.
Sophia is a darling 6 month old girl. Through out the spot we meet Sophia's parents and we discover all the ways her life is impacted by the energy that comes from the Earth. The endowment concept ties in the ideas of providing a secure way of life to our nations children while granting permission to consumers to feel positive about the vast energy resources readily available to Americans.