Producer, Art Director, Edit Supervisor
From 2004-2006 I was the Creative Director of the National Beer Wholesalers Association for Greener and Hook in Washington, DC. We produced several communications pieces which were used to promote the NBWA to members, the media and Capitol Hill staff and politicians.
"Mr Marlin" is a PSA which was shot on-location in Mooresville, NC at the Chip Ganasi racing facility. The 30sec ad features NASCAR star Serling Marlin explaining the need for safe and alcohol free driving. The ad went on to earn $2 mill+ in earned media.
NBWA produced this print ad for Coors. I worked as Art Director and collaborated with a Washington, DC graphic designer on the lay out.
In 2005 NBWA asked Greener and Hook to produce a long form video explaing the history and role of wholesalers in the process of beer distribution in the United States. I worked as Producer and Edit Supervisor on the project managing multiple on-location shoot days around the Washington, DC region and a 2 week edit. The results were widely praised across the Association.