Executive Producer, Producer, Director, Edit Supervisor
In 1998-1999 my alma mater St. John Fisher College hired my first production company, New Century Films Inc.,to produce a series of 30sec. TV spots to re-brand the college to the Rochester, NY community and surrounding region. Over the course of 18 months I worked directly with the college president and their communications team to select the administration, faculty and students who participated on-camera in the commercial productions. New Century Films was also responsible for every aspect of the productions from scripting and design to shooting, directing and editing the 35mm spots. We also guided the process for the creation of an original score for the ads. The finished commercials were an overwhelming success both commercially-raising the schools awareness through out the region and increasing both new applications and fund raising totals to artistically winning numerous awards and raves from administration and alums through out the United States. Elements of this campaign both visually and messaging are still being used today.
Prof. Arlette Miller Smith- "Guts"
Trustee Wayne Le Chase- "Attitude"
Trustee Gene Pollisseni- "Drive"
Student Scott Miller- "Tenacity"